Finding your right target on Facebook can mean you can see up to a 40% increase in ROI. Advertising on Facebook is easy, right? You need to put the right message in front of the right people and voila, you have some amazing ROI.
Finding your perfect audience on Facebook, takes work, trawling through forums and lots of research, it’s not easy but putting the work in at this point, will mean you can find your perfect target audience and watch your ads perform.
Here are a few basics of Facebook Behavioral Targeting and look how you can use this feature to create better audiences.
Unlike interest targeting, behaviours allow you to target people by purchase history, intent, and more. This data is gathered from Facebook’s analysis of many factors combined with external data sets. As an example, you can target people currently travelling or planning their next trip, which is priceless if you’re in the travel equipment/backpack market. Check them out and see if they can work for your business.
Let’s take a look at all the different possibilities that Facebook offers for building a well-targeted audience. Check out the diagram below and you can really see exactly how powerful Facebook behavioural targeting can be:
Now Go Find Your Perfect audience!
I could easily keep on raving about all these awesome options of reaching the perfect audience, You now have every available option so time to get started. Go out there and create a new ad campaign to test out all the new key learnings.