Audience Insights Still Works 1: Brainstorm a List of Interests Make sure you have some idea who your ideal customer is, the first step toward finding new audiences interested in what your product. You will need to know age, interests, wants, needs, desires, even what their average day looks like. This control profile will be the same for all of the audiences you create. If you’re offering a free set of styled stock images, for Read more…
If You Aren’t Already Advertising Your business On Facebook Why Not?? Results are crazy and for my clients one of which is currently getting a return on ad spend at 1250.00% Local businesses are really missing out not be visible on Facebook and ever since they killed organic reach, they have made it very difficult if not impossible to run a steady business on Facebook without using paid advertising. Never fear as paid Read more…
Pros V Cons of Groupon Offering a discount is a great way to get people to use your product or service by offering a great deal on the front end. Why? Because if you have sat down and done your sums, worked out how much you can earn if those customers become lifetime patrons. On the other hand, it can go wrong take Rachel Brown she ended losing 20k on a cupcake deal! Before you Read more…
Finding your right target on Facebook can mean you can see up to a 40% increase in ROI. Advertising on Facebook is easy, right? You need to put the right message in front of the right people and voila, you have some amazing ROI. Finding your perfect audience on Facebook, takes work, trawling through forums and lots of research, it’s not easy but putting the work in at this point, will mean you can find Read more…
Facebook Ads Still a non-believer? I hear it all the time, business owners still saying this is not a platform for them. Maybe they just don’t get it or understand how to advertise on Facebook. 5 million other businesses are now fighting over ad space, yet so many are missing out on the most powerful advertising platform in the world. In fact, have a look at this chart from business insider. Look at how much Read more…
Facebook Advertising Facebook advertising is huge moment, Facebook are constantly changing things up and more and more advertisers are turning to Facebook for cheap clicks. Google AdWords still has it’s place but if you don’t know what you are doing it is a pretty sure fire way of burning a lot of money up and fast! You still need to know what you are doing but where AdWords is a query based service, your ads Read more…
Google Places Google give you Google My Business for free, make sure you make the time to take them up on it, you can generate a lot of phone call and visit with a local page. When you type in a search query, Google listed seven local businesses on your device, they will be relevant to your search term, known as the Local Pack. These are Google Places listing, nearly every established business has one, Read more…