Strategies and approaches must be understood before you even think about marketing your products. I am constantly seeing products that don’t follow the principles; I am not saying they are doomed to fail, but it will be difficult for them unless they change tactics. Understanding the Concepts: High Involvement vs Read more…
Before you spend a single penny on your marketing, before you talk to an agency, even before you set up your website. Do you actually know HOW to market your business? It isn’t about sneaky tricks or using pretty people, deciding what angle is and your catchy hook (well it Read more…
A good reputation helps you to find a partner, book a hotel room, get that elusive party invitation and even selling items on eBay. Getting people to trust you are the real deal means you make more sales/money. Simple. The best thing about having a great reputation means you can Read more…