Audience Insights Still Works

1: Brainstorm a List of Interests

Make sure you have some idea who your ideal customer is, the first step toward finding new audiences interested in what your product. You will need to know age, interests, wants, needs, desires, even what their average day looks like.

This control profile will be the same for all of the audiences you create. If you’re offering a free set of styled stock images, for example, your list might look like this:

Demographic Control

  • Age: 35-55
  • Gender: Female
  • Country: United Kingdom
  • Employment: Works Full Time
  • Day – Has 2 kids, doesn’t have much time

Now it’s time to come up with a list of things your ideal customer might be interested in. Consider topics such as hobbies, influencers, TV shows, tools, equipment and other areas you think your potential customers might be interested or pay attention to. Your extended interest list might look like this:

  • Hobbies: Photography, Reading
  • Social Media Influencers: Joe Wicks
  • Shows Watched: Eastenders, Stranger Things
  • Tools: Mailchimp, Convert Kit, Click Funnels, Apple Music
  • Equipment: iPhone, Amazon Alexa

Once you have this list, you can work outward to discover new audiences to target via Audience Insights on Facebook, plug all these in, write down all the interests and test in new campaigns, the list is endless!

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