Audience Insights Still Works
1: Brainstorm a List of Interests
Make sure you have some idea who your ideal customer is, the first step toward finding new audiences interested in what your product. You will need to know age, interests, wants, needs, desires, even what their average day looks like.
This control profile will be the same for all of the audiences you create. If you’re offering a free set of styled stock images, for example, your list might look like this:
- Age: 35-55
- Gender: Female
- Country: United Kingdom
- Employment: Works Full Time
- Day – Has 2 kids, doesn’t have much time
Now it’s time to come up with a list of things your ideal customer might be interested in. Consider topics such as hobbies, influencers, TV shows, tools, equipment and other areas you think your potential customers might be interested or pay attention to. Your extended interest list might look like this:
- Hobbies: Photography, Reading
- Social Media Influencers: Joe Wicks
- Shows Watched: Eastenders, Stranger Things
Mailchimp, Convert Kit, Click Funnels, Apple Music
- Equipment: iPhone, Amazon Alexa
Once you have this list, you can work outward to discover new audiences to target via Audience Insights on Facebook, plug all these in, write down all the interests and test in new campaigns, the list is endless!