A good reputation helps you to find a partner, book a hotel room, get that elusive party invitation and even selling items on eBay. Getting people to trust you are the real deal means you make more sales/money. Simple.
The best thing about having a great reputation means you can charge more for your product or service, your potential customers will wait for you rather than booking or buying from a lower quality competitor.
Look at what happens to top flight athletes that fail drug tests, their highly lucrative sponsorship deals are dropped immediately.
Think what the phrase ‘made in China’ makes you think about the product, the words ‘mass-produced’ and ‘cheap’ might be used, but then ‘Made in Germany’ has a totally different response.
Your reputation is everything!
How is your review score affecting your current business?
82% of consumers read reviews for local businesses, including 93% of people aged 35-54. [Source: BrightLocal, Local Consumer Review Survey]
That is a lot of people who turn into online stalkers before making a call or a purchase.
The Most Trusted Platforms
- Yellow Pages
[Source: BrightLocal, Online Reputation Management Survey]
Where are the Big Review Sites?
You may very well ask where are the Trustpilots etc? Well as they are mostly a paid platform, they remove reviews all the time, it feels very wrong, check out this analysis of Argos and John Lewis
A single business review can lift its conversions by 10%.
Online review stats show user-generated content can do miracles in terms of conversions.
You see how much of an impact a single review can have on your business.
How about 100? 200?
Turns out a hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.
Don’t Forget to Respond
A huge problem is when you start to get positive and negative reviews, no one bothers to respond to them, this again has an effect on your reputation.
- 94% say that a bad review has convinced them to avoid a business.
- 53% expect businesses to respond to negative reviews within a week.
- But 63% say that a business has never responded to their review.
- 45% say they’re more likely to visit a business that responds to negative reviews.
Sometimes it’s a simple misunderstanding, sometimes it’s a quick fix but ignoring people creates frustration and looks like you simply don’t care
There is no way you can be online without having to deal with the odd troll who decides to target you, best is not get into a online argument as it doesn’t reflect well, try and get the conversation off of the platform.
Trolls are a fact of life, you should be flattered and remember negative reviews can validate good reviews, so don’t let them get you down.
If you need help improving your online reviews and reputation, get in touch now to discuss.