Before you spend a single penny on your marketing before you talk to an agency, and even before you set up your website. Do you know HOW to market your business? It isn’t about sneaky tricks or using pretty people, deciding what angle and your catchy hook are (well, it is, just not first!) You … Read more
Pressing the boost button may seem like the easy way to get more eyeballs and sales. Just press the button and you will get loads of reach, likes and hopefully lots of shares! What they don’t tell you is by picking boost means you will by default be choosing engagement as the objective of your … Read more
Strategies and approaches must be understood before you even think about marketing your products. I am constantly seeing products that don’t follow the principles; I am not saying they are doomed to fail, but it will be difficult for them unless they change tactics. Understanding the Concepts: High Involvement vs Low Involvement Products Customers typically … Read more