Why Do You Need a Facebook Pixel?
OMG! You need one ASAP, why? Because do you really know who is interested in your product?
By installing a pixel, you will be able to track your visitors to your website and more importantly, within Facebook Analytics you can learn about their gender, age, device, where they came from.
You might say, well I can see all of this in Google Analytics, yeah you can and don’t get me wrong GA, is a great tool. But what you don’t get is Facebook’s matching ability to know exactly who they are – age and gender – so
Facebook Analytics allows you to group both your Facebook and pixel hits together (Instagram soon), you can really learn so much about your
Whoop! The best thing about gathering customer data, it then allows you to retarget everyone who visited, maybe you have a great offer, or maybe you just want them to come back. You can retarget people for up to 180 days.
In order to retarget you have to have traffic in the first place, so you need to make sure you are getting clicks first and then retargeting. Both Facebook and AdWords are a great way to drive traffic, then retarget them to get that booking.
Remember traffic is never a problem, you can buy as much as you want, as long as your site converts to bookings you don’t need to worry, the industry standard is just 2%, get that to 5% and you are doing great!