There are two main options when advertising online:

AdWords advertising online is a great way to drive more traffic to your site and increase leads and business sales, but it can become expensive quickly if you aren’t careful. How do you make sure you are getting the most out of your paid ads?

Bad campaigns can lose you a lot of money very quickly, identifying the right keywords for your business is the key. Try to think about what your customer is typing into Google before they buy. Do you really want people browsing to be clicking on your ads, not really? You want people buying clicking on your ads.

The Google keywords tool is very good but it tends to push people toward very broad keywords that are far more expensive and much less effective. These are called “head” keywords. It is important to remember that you aren’t necessarily looking for the highest-traffic keywords. You are looking for the words that your customers type in to find you.

You will hear the term “long tail keywords.” These keywords are the longer, more specific keywords that, when added together, make up the majority of search-driven traffic. These will be less competitive and cheaper way of driving traffic

Facebook Advertising is still relatively new but it is less competitive than AdWords, you have choices you can drive customers to your business page or website. Facebook advertising is much more image-driven than AdWords, Facebook has the ability to have organic views which AdWords currently lacks.

The best element of Facebook advertising is the targeting – you can choose who to advertise to. For example if you sell a wedding service, you could choose to advertise to women 24-45 ages, who have just changed their statuses to engaged. I am sure you would agree how powerful that is!

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