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Why is a video important for your website?
If a picture is 1000 words then according to Forrester Research goes one step further by adding that a one-minute video is worth 1.8 million words. Considering that 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video to your website and watch your rankings rise.
Ways that videos improve your site:
Bounce is a factor in how Google rates how useful your site is for said keyword. Say somebody types in ‘website video production’ into Google, they come but find my site not relevant so they leave immediately, Google will then deem my site poor for this keyword. If on the other they stay a while watching my video and have a look around then Google rewards me for having content that is relevant to this keyword. This is one of the many factors that rank your website, check out my article on SEO for more information.
Beat the Competition
The Stats don’t lie! The video is a huge part of content marketing and it grows every day.
Check these out:
- 90 percent of online consumers report that a business’ product or service video helps them make a decision to buy
- 65 percent of executives who watch work-related videos visit the business’ website afterwards
- 64 percent of people who visit a business’ website is likely to buy their product after watching a video
- Estate agents listings that include a video get 403% more inquiries than those without video
Surprising isn’t it but because only 50% of businesses currently use video in their marketing. You still have the opportunity to stand out from the competition by making use of this powerful tool. Use it to introduce your brand to newcomers, answer your website, understand your products not to mention create a favourable and lasting impression. Go over to your competitions websites now, do they have a video?
Understand your product
Sometimes your product requires a slightly more detailed explanation, and a demo video or explainer can be easier to understand than text and pictures. Have a look at YouTube and you can see how many videos are reviews and demonstrations of products.
Yes! Showcasing your business, service or product is a great way of getting your customers to like you more, increase social proof, get for sharing online and involve them in your Brand personality.
Google loves Video
No doubt by buying YouTube in 2006 for 1.65 BN Google wanted to be the number one video site. They love video and will rank it higher than websites, of course, they want you to go to their site but also they understand the importance of it and of course people love it[/vc_column_text][vc_column_text]
Let us do it for you!
A video doesn’t have to be a chore, you can make it about your business or a particular service, or maybe you are always being asked a question.
Video packages start from £499
Book a Free Consultation Now!
Get in touch now and let us grow your business so you can take a bigger bite!