Why Local SEO so Important?
More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out in the SERPs. Learn how to use local ranking factors like name, address and phone number (NAP) and customer reviews to rise to the top of organic results and even get featured in the carousel. If you’re newer to local SEO, you might want to visit the Local Learning Center to learn what local search marketing is, if it’s a good fit for your business and best practices. Below you’ll find the most recent posts from the Moz Blog. In addition, we’ve selected a few quality resources that deserve particular attention.
Ways to improve your local SEO
Google has a unique way of deciding how businesses should present themselves, make sure you use your area code in the listing and not mobile. If you are using a 0800 number, change it to be a landline for the area. This is to stop other businesses pretend they are in the area.
NAP stands for your business name, address and phone number and it represents the core of your business data. Every place your complete or partial NAP is listed on the web is referred to as a ‘citation’. Google looks at your Google+ Local page and the website it links to for information about your business, as well as checking the entire internet, if it finds an inconsistency in your citations, you can be penalised. Small inconsistencies street rather than St, but things like this do matter:
- Differences in the business name
- Different numbers or spelling in
- Lack of suite number on some citations but not others
- Different phone numbers
- Citations pointing to more than one website for the business
These kinds of discrepancies can ‘confuse’ Google and cause them to lose trust in the data they’ve accumulated about your business, leading to ranking problems.
Your goal is to make sure all of your data matches!
Manually Clean Up
It takes time and effort but there’s no reason you can’t clean up your citations and make sure Google ranks you high on local.
Remember that citations are not limited to local business directories or review sites; they comprise any mention of your complete or partial NAP, including news sites, social media platforms and blogs.
It can take time to see results from citation cleanup jobs. Be patient and know that the more cohesive your overall NAP is across the web, the better your chances of obtaining consistent, high local rankings.
Google Wants to Love You!
Breaking even one of Google’s rules can cost you your rankings. Be sure that your troubleshooting work includes a double check for obvious violations.
Let us do it for you!
We offer Local clean up citations and you will climb the Google local ranks.
We take the time commitment and hassle out of updating listings, pushing accurate location data to all the major data aggregators and several top-tier online directories, helps you close duplicate business listings, and lets you easily update your business listings.
When your listings are correct and consistent online, new customers can discover your business.
If you are looking for Local SEO in Milton Keynes, Bedford, Northampton, St Neots area please get in touch.
Book a Free Consultation Now!
Get in touch now and let us grow your business so you can take a bigger bite!